I’ve seen a couple of now you see them, now you don’t comments on a few candidates Facebook page this week.  The quick deletions of comments on candidate’s pages begs the question of what is your intent with social media– are you joining/creating a conversation or pushing your message down another channel? Many people will say that it just depends on the comment, but I really don’t see campaigns engaging on twitter either (where campaigns can’t remove comments/questions directed at them — do a twitter search for a campaigns username like @griffincongress to see).

The one thing that always is very clear on social media is authenticity. It’s very clear is they they being real or selling their campaign slogan. When comments are deleted and questions are ignored, then the conversation is violated, the authenticity disappears. Likewise, when the campaign responds to twitter questions and comments on posts on their page the conversation is enhanced and authenticity is reinforced.